Economic Development: Demographic Reports

Downtown Phoenix Redevelopment Area Tapestry Segmentation Area Profile - 2005

Tapestry LifeMode Groups			2005 Households			2005 Population
			Number	Percent	Index	Number	Percent	Index


Total			3,367	100.0%		8,550	100.0%

L1. High Society			0	0.0%	0	0	0.0%	0
	01	Top Rung	0	0.0%	0	0	0.0%	0
	02	Suburban Splendor	0	0.0%	0	0	0.0%	0
	03	Connoisseurs	0	0.0%	0	0	0.0%	0
	04	Boomburbs	0	0.0%	0	0	0.0%	0
	05	Wealthy Seaboard Suburbs	0	0.0%	0	0	0.0%	0
	06	Sophisticated Squires	0	0.0%	0	0	0.0%	0
	07	Exurbanites	0	0.0%	0	0	0.0%	0

L2. Upscale Avenues			31	0.9%	7	52	0.6%	5
	09	Urban Chic	31	0.9%	68	52	0.6%	50
	10	Pleasant-Ville	0	0.0%	0	0	0.0%	0
	11	Pacific Heights	0	0.0%	0	0	0.0%	0
	13	In Style	0	0.0%	0	0	0.0%	0
	16	Enterprising Professionals	0	0.0%	0	0	0.0%	0
	17	Green Acres	0	0.0%	0	0	0.0%	0
	18	Cozy and Comfortable	0	0.0%	0	0	0.0%	0

L3. Metropolis			121	3.6%	63	242	2.8%	50
	20	City Lights	0	0.0%	0	0	0.0%	0
	22	Metropolitans	121	3.6%	268	242	2.8%	254
	45	City Strivers	0	0.0%	0	0	0.0%	0
	51	Metro City Edge	0	0.0%	0	0	0.0%	0
	54	Urban Rows	0	0.0%	0	0	0.0%	0
	62	Modest Income Homes	0	0.0%	0	0	0.0%	0

L4. Solo Acts			922	27.4%	408	1,937	22.7%	454
	08	Laptops and Lattes	0	0.0%	0	0	0.0%	0
	23	Trendsetters	336	10.0%	1096	736	8.6%	1133
	27	Metro Renters	586	17.4%	1259	1,201	14.0%	1584
	36	Old and Newcomers	0	0.0%	0	0	0.0%	0
	39	Young and Restless	0	0.0%	0	0	0.0%	0

L5. Senior Styles			1,766	52.5%	396	4,799	56.1%	499
	14	Prosperous Empty Nesters	0	0.0%	0	0	0.0%	0
	15	Silver and Gold	0	0.0%	0	0	0.0%	0
	29	Rustbelt Retirees	0	0.0%	0	0	0.0%	0
	30	Retirement Communities	77	2.3%	159	187	2.2%	200
	43	The Elders	0	0.0%	0	0	0.0%	0
	49	Senior Sun Seekers	0	0.0%	0	0	0.0%	0
	50	Heartland Communities	0	0.0%	0	0	0.0%	0
	57	Simple Living	0	0.0%	0	0	0.0%	0
	65	Social Security Set	1,689	50.2%	7327	4,612	53.9%	10710

L6. Scholars & Patriots			0	0.0%	0	0	0.0%	0
	40	Military Proximity	0	0.0%	0	0	0.0%	0
	55	College Towns	0	0.0%	0	0	0.0%	0
	63	Dorms to Diplomas	0	0.0%	0	0	0.0%	0

L7. High Hopes			0	0.0%	0	0	0.0%	0
	28	Aspiring Young Families	0	0.0%	0	0	0.0%	0
	48	Great Expectations	0	0.0%	0	0	0.0%	0

L8. Global Roots			527	15.7%	195	1,520	17.8%	187
	35	International Marketplace	0	0.0%	0	0	0.0%	0
	38	Industrious Urban Fringe	0	0.0%	0	0	0.0%	0
	44	Urban Melting Pot	0	0.0%	0	0	0.0%	0
	47	Las Casas	0	0.0%	0	0	0.0%	0
	52	Inner City Tenants	0	0.0%	0	0	0.0%	0
	58	NeWest Residents	382	11.3%	1303	1,276	14.9%	1254
	60	City Dimensions	145	4.3%	441	244	2.9%	277
	61	High Rise Renters	0	0.0%	0	0	0.0%	0

L9. Family Portrait			0	0.0%	0	0	0.0%	0
	12	Up and Coming Families	0	0.0%	0	0	0.0%	0
	19	Milk and Cookies	0	0.0%	0	0	0.0%	0
	21	Urban Villages	0	0.0%	0	0	0.0%	0
	59	Southwestern Families	0	0.0%	0	0	0.0%	0
	64	City Commons	0	0.0%	0	0	0.0%	0

L10. Traditional Living			0	0.0%	0	0	0.0%	0
	24	Main Street, USA	0	0.0%	0	0	0.0%	0
	32	Rustbelt Traditions	0	0.0%	0	0	0.0%	0
	33	Midlife Junction	0	0.0%	0	0	0.0%	0
	34	Family Foundations	0	0.0%	0	0	0.0%	0

L11. Factories & Farms			0	0.0%	0	0	0.0%	0
	25	Salt of the Earth	0	0.0%	0	0	0.0%	0
	37	Prairie Living	0	0.0%	0	0	0.0%	0
	42	Southern Satellites	0	0.0%	0	0	0.0%	0
	53	Home Town	0	0.0%	0	0	0.0%	0
	56	Rural Bypasses	0	0.0%	0	0	0.0%	0

L12. American Quilt			0	0.0%	0	0	0.0%	0
	26	Midland Crowd	0	0.0%	0	0	0.0%	0
	31	Rural Resort Dwellers	0	0.0%	0	0	0.0%	0
	41	Crossroads	0	0.0%	0	0	0.0%	0
	46	Rooted Rural	0	0.0%	0	0	0.0%	0

	66	Unclassified	0	0.0%	0	0	0.0%	0

U1. Principal Urban Centers I			922	27.4%	375	1,937	22.7%	319
	08	Laptops and Lattes	0	0.0%	0	0	0.0%	0
	11	Pacific Heights	0	0.0%	0	0	0.0%	0
	20	City Lights	0	0.0%	0	0	0.0%	0
	21	Urban Villages	0	0.0%	0	0	0.0%	0
	23	Trendsetters	336	10.0%	1096	736	8.6%	1133
	27	Metro Renters	586	17.4%	1259	1,201	14.0%	1584
	35	International Marketplace	0	0.0%	0	0	0.0%	0
	44	Urban Melting Pot	0	0.0%	0	0	0.0%	0

U2. Principal Urban Centers II			2,071	61.5%	1276	5,888	68.9%	1217
	45	City Strivers	0	0.0%	0	0	0.0%	0
	47	Las Casas	0	0.0%	0	0	0.0%	0
	54	Urban Rows	0	0.0%	0	0	0.0%	0
	58	NeWest Residents	382	11.3%	1303	1,276	14.9%	1254
	61	High Rise Renters	0	0.0%	0	0	0.0%	0
	64	City Commons	0	0.0%	0	0	0.0%	0
	65	Social Security Set	1,689	50.2%	7327	4,612	53.9%	10710

U3. Metro Cities I			152	4.5%	40	294	3.4%	30
	01	Top Rung	0	0.0%	0	0	0.0%	0
	03	Connoisseurs	0	0.0%	0	0	0.0%	0
	05	Wealthy Seaboard Suburbs	0	0.0%	0	0	0.0%	0
	09	Urban Chic	31	0.9%	68	52	0.6%	50
	10	Pleasant-Ville	0	0.0%	0	0	0.0%	0
	16	Enterprising Professionals	0	0.0%	0	0	0.0%	0
	19	Milk and Cookies	0	0.0%	0	0	0.0%	0
	22	Metropolitans	121	3.6%	268	242	2.8%	254

U4. Metro Cities II			222	6.6%	59	431	5.0%	50
	28	Aspiring Young Families	0	0.0%	0	0	0.0%	0
	30	Retirement Communities	77	2.3%	159	187	2.2%	200
	34	Family Foundations	0	0.0%	0	0	0.0%	0
	36	Old and Newcomers	0	0.0%	0	0	0.0%	0
	39	Young and Restless	0	0.0%	0	0	0.0%	0
	52	Inner City Tenants	0	0.0%	0	0	0.0%	0
	60	City Dimensions	145	4.3%	441	244	2.9%	277
	63	Dorms to Diplomas	0	0.0%	0	0	0.0%	0

U5. Urban Outskirts I			0	0.0%	0	0	0.0%	0
	04	Boomburbs	0	0.0%	0	0	0.0%	0
	24	Main Street, USA	0	0.0%	0	0	0.0%	0
	32	Rustbelt Traditions	0	0.0%	0	0	0.0%	0
	38	Industrious Urban Fringe	0	0.0%	0	0	0.0%	0
	48	Great Expectations	0	0.0%	0	0	0.0%	0

U6. Urban Outskirts II			0	0.0%	0	0	0.0%	0
	51	Metro City Edge	0	0.0%	0	0	0.0%	0
	55	College Towns	0	0.0%	0	0	0.0%	0
	57	Simple Living	0	0.0%	0	0	0.0%	0
	59	Southwestern Families	0	0.0%	0	0	0.0%	0
	62	Modest Income Homes	0	0.0%	0	0	0.0%	0

U7. Suburban Periphery I			0	0.0%	0	0	0.0%	0
	02	Suburban Splendor	0	0.0%	0	0	0.0%	0
	06	Sophisticated Squires	0	0.0%	0	0	0.0%	0
	07	Exurbanites	0	0.0%	0	0	0.0%	0
	12	Up and Coming Families	0	0.0%	0	0	0.0%	0
	13	In Style	0	0.0%	0	0	0.0%	0
	14	Prosperous Empty Nesters	0	0.0%	0	0	0.0%	0
	15	Silver and Gold	0	0.0%	0	0	0.0%	0

U8. Suburban Periphery II			0	0.0%	0	0	0.0%	0
	18	Cozy and Comfortable	0	0.0%	0	0	0.0%	0
	29	Rustbelt Retirees	0	0.0%	0	0	0.0%	0
	33	Midlife Junction	0	0.0%	0	0	0.0%	0
	40	Military Proximity	0	0.0%	0	0	0.0%	0
	43	The Elders	0	0.0%	0	0	0.0%	0
	53	Home Town	0	0.0%	0	0	0.0%	0

U9. Small Towns			0	0.0%	0	0	0.0%	0
	41	Crossroads	0	0.0%	0	0	0.0%	0
	49	Senior Sun Seekers	0	0.0%	0	0	0.0%	0
	50	Heartland Communities	0	0.0%	0	0	0.0%	0

U10. Rural I			0	0.0%	0	0	0.0%	0
	17	Green Acres	0	0.0%	0	0	0.0%	0
	25	Salt of the Earth	0	0.0%	0	0	0.0%	0
	26	Midland Crowd	0	0.0%	0	0	0.0%	0
	31	Rural Resort Dwellers	0	0.0%	0	0	0.0%	0

U11. Rural II			0	0.0%	0	0	0.0%	0
	37	Prairie Living	0	0.0%	0	0	0.0%	0
	42	Southern Satellites	0	0.0%	0	0	0.0%	0
	46	Rooted Rural	0	0.0%	0	0	0.0%	0
	56	Rural Bypasses	0	0.0%	0	0	0.0%	0

	66	Unclassified	0	0.0%	0	0	0.0%	0

Top Twenty Tapestry Segments

			Households		U.S. Households

				Cumulative		Cumulative
Rank	Tapestry Segment		Percent	Percent	Percent	Percent	Index

1	65. Social Security Set		50.2%	50.2%	0.7%	0.7%	7327
2	27. Metro Renters		17.4%	67.6%	1.4%	2.1%	1259
3	58. NeWest Residents		11.3%	78.9%	0.9%	3.0%	1303
4	23. Trendsetters		10.0%	88.9%	0.9%	3.9%	1096
5	60. City Dimensions		4.3%	93.2%	1.0%	4.9%	441
	Subtotal		93.2%		4.9%

6	22. Metropolitans		3.6%	96.8%	1.3%	6.2%	268
7	30. Retirement Communities		2.3%	99.1%	1.4%	7.6%	159
8	09. Urban Chic		0.9%	100.0%	1.4%	9.0%	68



	Total		100.0%		9.0%		1,117

	Cluster Name	Site	US
1	65. Social Security Set	50.20%	0.70%
2	27. Metro Renters	17.40%	1.40%
3	58. NeWest Residents	11.30%	0.90%
4	23. Trendsetters	10.00%	0.90%
5	60. City Dimensions	4.30%	1.00%
6	22. Metropolitans	3.60%	1.30%
7	30. Retirement Communities	2.30%	1.40%
8	09. Urban Chic	0.90%	1.40%
9		0.00%	0.00%
10		0.00%	0.00%